Technology scares me - Microsoft Popfly
Wednesday, June 20th, 2007I’ve somehow managed to get myself onto the Microsoft Popfly Alpha list. So, what is it?
Microsoft® Popfly™ is a web site and tool to help people create and share web sites, mashups, and other kinds of experiences.
It’s definitely web 2.0 then. It has social networking, it has mash-ups, things move, spin, dance and roll around while you’re creating things like you’re Doc Brown on acid. It even makes impressive use of MS Silverlight that makes you go “ooooh”. Within 5 minutes of signing in, I had an application that retrieves all my photos from facebook, and shows them in a list. I can use this on a web page, the Vista sidebar, my popfly homepage, or on my Live Space page. Five minutes. I didn’t have to write a single line of code. Very soon, I may be out of a job.
Okay, it’s a terrible example I know - there’s no mashing going on, but it does demonstrate how incredibly easy it’s become to interact with these services, and Facebook is a only a small speck on the landscape of choices. The usual suspects; Flickr, Twitter and Digg are all there as well as BBC Travel, Warcraft, Virtual Earth, even Google Checkout jump out at me in the possible mash-up list. What you get to do with Warcraft, I don’t know…yet.
Dan commented briefly this morning, that Facebook may be taking over the world, but I’m convinced this kind of service interaction is unnatural and quite possibly a part of those ONE campaigns Bono is always going on about - that we’ve all been promised is one of the early steps on the road to The Apocalypse.

In Sri Lanka it was 28°C today, according to weather.com. London managed to boast a rather more unhealthy 19°C. However, inside the office at my desk, we managed a more impressive 33.5°C - so a partial win for London. In temperatures such as these most people can be found staring idly at their monitors, mouth open and eyes wide. It was in a similar catatonic state that I came to learn about the wonderful creature called the Loris.
The big news of the day is the
A brand is a lot like an iceberg, see. You can only give it a gentle shove in the general direction you want to go in. Standing on the shore you can shout encouragement or wave it off - but you’re still on the shore. It’s out there and sometimes there’s not a lot you can do except for frantic splashing in the waves. The best brands will evolve, picking up more icebergs along the way until one of two things happens.
And therein lies the genius. No publicity is bad publicity and everyone is talking about it. I don’t feel it represents the England of today, or tomorrow for that matter. But it is simple and already stands out as London 2012 Olympics. Wherever the London 2012 committee want to take this branding or whatever it was supposed to mean at conception - it’s released and it’s out at sea. Maybe we can all help it along in the right direction.